The S4 Event in Miami Beach is the best place to influence the influencers in ICS security (532 from 27 countries at S4x19). The event is designed to challenge the advanced ICS security audience that attends with new ideas, information, analysis and opinion. It’s leading / bleeding edge content in a unique and creative environment attracts the people in our industry that are embracing and leading change. It is the most receptive audience you will find if you are looking to market a new product or service.
We are targeting 1,000 attendees at S4x20 and have an aggressive social media and marketing plan to occur all for 2019 to achieve this. That said, the sponsor package pricing is based on the 500 attendees we had at S4x19. The potential upside in the value of your sponsorship is considerable.
The results from S4x19 Attendee Survey are below. Attendees were asked to rate various parts of the event on a scale of 1(worst) to 10(best). The survey then added all of the scores together and divided by the number of respondents to calculate a weighted average. The results show very happy attendees with an overall event rating of 8.64. And look at the score for the Cabana Sessions, also 8.69, both scores are trending up as the event gets even better as it gets bigger. The attendees enjoy the primary and dedicated opportunity Sponsors have to talk with the attendees. We hear every year about the long, detailed conversations sponsors have with customers and prospects during the Cabana Sessions.
The Sponsor Stage itself scored a 6.76. This is lower than the other 2 stages, but it is higher than we expected because a portion of the attendees, primarily the more “hacker” attendees, consider anything a vendor says to be toxic. A small percentage rate of attendees rate the Sponsor Stage less than 2 and this skews the score. The survey also indicates most of the attendees will be back for S4x20 and will tell their colleagues. 33% said they will Definitely come to S4x20, and 46% said they would Probably be back for S4x20. This is a huge 79% that will Definitely or Probably return next year. A highly satisfied attendee base in a growing event.
The S4x20 sponsor packages described on the following pages. If you want to sign up or have any questions, contact S4@digitalbond.com.
At S4x19 we had an OnRamp training day to provide one-day of accelerated learning to those new to ICS. It was a big success with 78 attendees and a rating of 9 out of 10. We will be putting together a similar one-day training course, yet to be named or announced, on the Monday prior to S4. Like at S4x19 we will put together a truly staggering team to provide this training. Big names in the field, great presenters and highly knowledgeable in the area they will be briefing.
Here are the logistics:
IMPORTANT NOTE: The Training Sponsor does not include any benefits or tickets/passes for the S4x20 events on Jan 21-23.
After the S4x20 final session on the Main Stage, we invite everyone up to the stage (actually S4 has gotten so big that now they don’t all fit on stage and we also use the pit area below the stage as well) for a farewell drink of craft beer or root beer in what we call the Craft Beer Bash. It lasts 90 minutes.
The Craft Beer Bash Add-On sponsor package includes:
We will be putting a large tent outside the Fillmore Theater Main Entrance to provide additional lunch seating to support the larger number of attendees (and so they can enjoy the weather). On Tuesday and Thursday, we will have 3 Food Trucks outside the Main Entrance for attendees to pick up lunch in a more fun and authentic food truck experience.
Here’s how it works:
Email firstname.lastname@example.org to get the contract and sign up to sponsor S4x20