On Monday, September 15th at 12:01AM EDT, just after the stroke of midnight in Miami, tickets went on sale for S4x26. Event tickets are based on what ticket number you buy. Ticket numbers 1 – 100 cost $1695 + tax. Ticket numbers 101 – 250 cost $1895 + tax. The prices go up until the final ticket block 751 – 1,100 are priced at $2395 + tax.
The first 100 tickets sell quickly, in the first few hours. We don’t want to make people in certain time zones wake up in the middle of the night to get the best price. We also don’t want this to be a buying frenzy with people franticly clicking and filling out the ticket purchase form.
To be fair to all time zones, the ticket #1 price of $1695+tax is fixed for the first 36 hours no matter how many tickets are purchased. Everyone has a full working day to purchase a ticket without pressure of missing this best price.
After noon on Tuesday EDT the price will change to the applicable ticket block based on the number issued. Last year S4x25 tickets were in the ticket number 501 – 750 block after the 36-hour sale. If this happens again it will mean tickets after noon Tuesday will cost $2195 + tax, $500 more.
If you know you are coming to S4x26, take advantage of the 36-hour sale. And tell a colleague who should be at S4x26. It is likely the last time we will be in Miami South Beach, and we’re planning on a big sendoff.