Over 500 tickets were sold in the first 36 hours to get the best, ticket #1 price. Another reason to buy your ticket early is to get a room at the JW Marriott Tampa Water Street where S4x27 is being held. You can only reserve a room after you have a ticket.
After one week of ticket sales 63% of the 350 room block is already gone. The price is $349+tax, which is a huge discount over the $649+tax best price you can get outside the S4 room block.
We also have 150 rooms at the Marriott across the street, and there are many other hotels nearby. But if you want to stay in the most convenient hotels at a big discount get your ticket and hotel room now.